About Me
What do I do?
Remember when you started your business to have more freedom? To support clients with a product or service you believe in?
But does it feel like you’re drowning in numbers instead of having that freedom or doing what you love?
You might think you need to be a financial wizard, but that’s like expecting a chef to also be an expert in plumbing. You don’t need to master everything. You need the right support at the right time.
If finances aren’t your thing, you’re unsure what’s coming in and going out, or have never done a financial forecast, that’s where I come in.
I love supporting business owners in Yorkshire and the Humber like you. You’re doing everything yourself and might even be verging on the edge of burnout. Let me take the helm of the financial ship. So, your business not only stays afloat, but sails strong.
From forecasting and cash flow to compliance and systems, I’ll provide the financial expertise you need to grow your business. You get valuable time back, so you can focus on what you are good at and remember why you started your business in the first place.
My Promise
I offer clarity, not complexity
I break down the numbers so you can use them. I’ll give you the insight you need to make smart decisions. No jargon. No overwhelm.
I meet you where you are.
Whether you’re growing fast or starting to get serious about your finances, I’ll adapt to your stage, your goals, and your timescales.
I bring senior expertise, without the full-time cost.
You get the knowledge and experience of a Finance Director, but in a flexible setup that works for your business size and pace.
I won’t let things fall through the cracks.
From cash flow forecasting to compliance, I keep on top of everything that matters, so nothing catches you off guard.
I’m in it with you.
I’m part of your leadership team, not a distant advisor. You’ll have a reliable, strategic partner who cares about your business like you do.
I plan with confidence.
From budgets to funding strategies, it’s not all about looking backwards. I look ahead. I’ll give you the tools to make decisions that move you forward.
“Lucy is a brilliant Finance Director, and I’ve enjoyed working together over the years. She’s approachable, knowledgeable and keen to help!”
– Oliver Whitehurst, Relationship Director
Why me?
I’ve always enjoyed numbers. I started out by helping my mum and dad with their business, a plant nursery, working during the school holidays, serving customers and earning some pocket money. I didn’t take the traditional path of going to university. I went straight to work with an accountancy practice after leaving school and studied on the job.
Since then, I’ve completed the AAT and CIMA qualifications, making me a Chartered Management Accountant, and gained over 25 years of experience in accounting and financial support. I’ve worked in various companies and industries, including agricultural commodities, health and safety in construction, asbestos surveying, hospitality, manufacturing, and retail.
I’ve also been on your side of the fence. I managed a pub, ran a wedding flowers business for three years, and founded Go Fractional Finance. So, I understand what it’s like to juggle different priorities and be the ultimate decision-maker.
I started Go Fractional Finance in November 2023 to help small and medium business owners like you. Being a Fractional Finance Director often feels like I’m chartering a ship mid-course. I’ll navigate choppy waters, forecast the route, and make quick, strategic decisions to ensure smooth sailing.
As your part-time Finance Director, I translate what can be a minefield of numbers into plain English. I’m your trusted partner, supporting, and empowering you financially.
My Values
Accuracy
I deliver high-quality, accurate, and timely financial insights and services to support sound business decisions.
Ethical
I uphold the CIMA ethical standards as a Member in Practice, ensuring honesty, transparency, and accountability in all financial practices and decisions.
Resilience
I adapt to changing markets and challenges with agility and a proactive mindset, ensuring stability and continuity for your financial operations.
Responsible
I advocate for responsible financial practices that balance profitability with environmental, social, and governance considerations.
Development
I commit to continuous improvement, both in my own abilities and for my clients, always encouraging learning and development.